When we were on Orust to shoot the commercial at Ottestala Schakt, we had already completed several productions together. By this point, we knew exactly what was required, how long it would take, and the expression we wanted to present.
It was autumn, and the seasonal product focus included generators and interior products, so we decided to simulate a machine stoppage where we could naturally showcase the products in their natural environment. It was meant to be cold, dirty, and generally challenging, and then - Olsson Parts to the rescue!
Gravel dust and delicate electronics are a questionable combination.
Even though this is precisely the point of the commercial, it quickly became apparent that neither the drone nor my 4-axis stabilized camera were particularly impressed by the stone dust from the crusher, which hung like a haze over the entire gravel pit. I don't know how long I spent cleaning the equipment afterward with a cotton swab!
Since we know exactly what we need to do, how much time it will take, and what we'll achieve from the session, it's very straightforward for the client to budget their productions. As it's morning and sunrise, we start filming from the ground to capture the atmospheric light, then we proceed with the photo session. The final steps involve capturing drone footage and interior shots.
Time for high-fives, pats on the back, and cinnamon buns! Now all that's left is to head back to the office in Skärhamn and start editing the footage.